Search Engine Marketing (Pay-Per-Click Advertising)
PPC involves setting a budget and geographical location for your ad, which can appear on either on the Google Search or Display Network. Campaign data is used to measure, track, and optimize ad performance, resulting in an improved Return on Investment (ROI). Contact Siteworks for a free quote regarding these internet marketing services.
Google Organic Search and SEO
Simply put, organic search results are the top free locations on Google. They are the result of long term efforts of measuring keywords used in your website via reporting tools such as Google Analytics software, and using these keywords to improve your website ranking. By following Google’s standards, Siteworks will help your business improve it’s search engine visibility and location on Google.
Google Analytics is a free internet marketing analytics tool used for detecting keywords, ads, referrals and goal conversions which provide the data necessary for attracting and retaining website visitors. It allows you to track where your visitors are coming from, and provides detailed information such as the keywords, landing pages, and website referral links which are helpful when creating email and adwords campaigns.
Social Media Marketing
Facebook, Google Plus, and Twitter accounts will attract visitors from the social media community. Use Facebook to post specific events or daily/weekly information to a close group of contacts, tweet to thousands of other potential clients on Twitter, and join circles on Google Plus to spread the word about your services.
Creating keywords throughout your site that are most relevant to your business and most widely used on Google and other search engines is an important aspect of Internet Marketing. After determining keyword phrases, we then use a keyword density tool to determine the ideal number of keywords for each web page, and will help you employ these keyword phrases in an informative way throughout the page content.
Email and Direct Marketing
Emailing professionally designed newsletters to a list of your customers is streamlined through Internet Marketing email software such as IContact.